Nike - Football (NFL), Just Do It
Just Do It campaign for Nike Football. Athletes: Saquon Barkley, CeeDee Lamb, Kyler Murray.
Just Do It campaign for Nike Football (NFL)
MY ROLE: Nike Creative Producer.
SITUATION: It had been over 10 years since Nike produced an NFL Football campaign for broadcast. Nike re-introduced Just Do It in September, 2025 and this campaign was the North America Football extension.
TASK: Develop an NFL Campaign that cuts through the noise and cements Nike as the #1 football brand. Showcase the power of choice through athletes taking risks instead of playing it safe.
ACTION: Partnered with Wieden+Kennedy on the production of AV, Still and Social assets. I produced two shoots with three athletes, in two different states, across a two week period. I oversaw a $5,000,000 budget from start-to-finish encompassing creative development, pre-production, production and post-production. I managed internal synchronization of Creative, Brand, Sports Marketing, Digital, Social, Retail and Legal teams to ensure all pieces of the puzzle pieces were in place and provide clarity.
RESULT: We launched a :30 ad spot on broadcast, social and digital. Individual journeys for each athlete followed, with :15 AV’s and Stills launching across social and digital (.com, app, email).
Voiceover by Marshawn Lynch.
Kyler Murray
Voiceover by Marshawn Lynch.
Hero AV
Voiceover by Marshawn Lynch.
Saquon Barkley
Voiceover by Marshawn Lynch.
