Nike - Sonic Fly

We Run This

Product Benefit: Lightweight Speed

Product Benefit: Responsive Cushioning

Product Benefit: Aerodynamic Form

MY ROLE: Nike Creative Producer. Owned end-to-end creative operations and production of the campaign, from brief through final delivery. Oversaw resourcing of the studio team, budget management and timelines. Managed creative partners inclusive of Photographer, Stylist, HMU, Production Company and Post-Production Agency. Partnered in lockstep with my Narrative and Art Directors every step of the way, while maintaining consistent communication and alignment with Brand, Sports Marketing, Legal, Digital, Social and Retail partners.

Product Innovation Campaign for Nike

SITUATION: Kids are natural born runners; it’s the world that teaches them to slow down. Their relationship with running changes over time, the reality of growing up sucks the fun out of it. Nike Kids aimed to keep running fun to fuel a lifetime of love for the sport. This meant breaking down barriers such as isolation, physical discomfort and pressure.

TASK: Create assets and storytelling to inspire the next generation of runners while building trust and credibility with parents/entrusted adults. Position Nike as the undisputed authentic leader in Kids running.

ACTION: Produced Still assets to showcase the benefits of the Sonic Fly shoe. Headline: We Run This.

RESULT: The Product launch was highly successful, rivaling adult category product sales and campaign asset engagement. Strong sell-through rates across NA, EMEA, APLA and GC